Cohort 02 ยท 29 October to 17 December 2026
Expansion Lab

8 weeks to expand your
health, wealth and business.

The Expansion Lab is a live, intimate group experience for female entrepreneurs who are ready to stop running their business on willpower and start leading it like the Inner CEO they are.

Claim Your Spot Apply for VIP
Every Thursday ยท 17:00โ€“18:30 CET ยท Closes when full
Jo Sarah

You are already successful.
And yet something is still missing.

You have built something real. You show up, you work hard and you care deeply about what you do. But when you look at your business and life honestly, there are gaps you keep pushing to the back.

You know what you are capable of. You can feel the distance between where you are and where you want to be. And the gap is not about working harder. It is about having the right frameworks, the right systems and the right guidance to close it.

No clear offer or messaging that speaks directly to your ideal client
Branding and marketing that do not feel fully like you
No consistent visibility or marketing rhythm that brings aligned clients to you
Underpricing your work and avoiding looking at your finances
No wealth allocation strategy and paying yourself last, if at all
Little to no investing experience and no plan to build real wealth
No systems in place and no processes captured anywhere
Using AI for basic tasks only, with no agents and no automation
No human team to delegate to and doing everything yourself
No framework for decision-making, pressure or pivoting

"You deserve to have it ALL :
Health, Real Wealth & a Thriving Business."

Jo Sarah

The Expansion Lab was built for exactly this. Not to add more to your plate, but to finally give you the operating system that makes everything run together.

Introducing the Expansion Lab

An 8-week live group experience where you will expand your leadership, your marketing, your wealth, your business and your operations. This is not a course you consume. It is a live, intimate, high-touch container for female entrepreneurs who are ready to go deeper and build something that actually lasts.

01๐ŸŒฑ

Become

Diagnose where your time, energy and money are leaking, pluck the low-hanging fruit and set the tone for the Inner CEO you want to become.

02๐Ÿงฌ

Marketing by Design

Build a brand, content and marketing system shaped by your Human Design, so aligned clients find you without you forcing it.

03๐Ÿ’ฐ

Build Real Wealth

Rewrite your money story, set up Profit First, pay yourself first and start investing. Wealth is something you build, not something that happens to you.

04โš™๏ธ

Stop Doing It All

SOPs, automation, AI agents, a conscious tech stack and your first team member. Your business stops depending on you being everywhere.

05๐Ÿ‘‘

Lead from Within

A pressure-proof decision framework so you can decide fast, pivot without panic and scale from a place of alignment, not reaction.

There is no failure here.
There is only learning.

The Expansion Lab is built on one radical idea, inspired by Fail Fast, Fail Often by Ryan Babineaux and John Krumboltz: the most successful people do not wait until they are ready. They act, experiment, gather data and use what they learn to move forward faster and smarter. This is not a classroom. This is a lab.

๐Ÿ”ฌ
Experiment
Every week you test something new in your business and life
๐Ÿ“Š
Gather Data
Track what worked, what did not and what surprised you in your Inner CEO HQ
๐Ÿ’ก
Learn
Hot seats and Q&A exist to extract the real insight from every experiment
๐Ÿ”
Refine
Adjust, improve and go again with better information every single week
๐Ÿ“ˆ
Expand
Once something works, you scale it. That is the Expansion Lab framework.
There is no failure here. There is only learning.
And learning is EXPANSION.

The journey from scattered
to completely in control

Most of the women I work with are already successful. They are talented, driven and deeply committed to their work. But they are still working in their business instead of on it. The Expansion Lab changes that by building one thing: a complete Inner CEO operating system where every part of your business and life runs from the same centre. You will not just learn. You will experiment, implement and have results to show for it by Week 8.

01
A clear destination
  • You diagnose where your time, energy and money are leaking and pluck the low-hanging fruit first
  • You get crystal clear on your desires around health, wealth and business
  • You identify and reprogram what is blocking you from making them a reality
  • You stop filtering what you want through fear and start going after it with everything you have
02
Magnetic by design
  • You build a brand and content that sounds like you, not who you think you should be, through your Human Design
  • You stop posting randomly and start showing up with a system that works with your energy, your profile and your design
  • You know how to efficiently create and repurpose content to save your energy and stay consistently visible
03
Marketing by design
  • You shape your offer and messaging around how you are designed to attract, so your marketing finally feels like you
  • You build a marketing rhythm that matches your energy instead of copying a strategy built for someone else
  • You have a visibility system that brings aligned clients to you consistently
04
Build real wealth
  • You name the money story that has been running silently in the background for years and replace it with a rule you actually believe
  • You pay yourself consistently and allocate your money with a system
  • You make your first investment and realise wealth is something you build, not something that happens to you
05
Stop doing it all yourself
  • You put systems in place by capturing your processes in SOPs and delegating clearly and efficiently
  • You know how to build an AI agent and create a team of AI employees, and you consciously navigate your tech stack
  • You hire your first team member and stop being the bottleneck in your own business
06
Lead from within
  • You know how to handle pressure without spiralling
  • You decide fast, pivot, review and refine without second-guessing yourself
  • Every decision comes from within, from your values, your design and your Inner CEO

You will not be the same woman you were 8 weeks before. And you know it.

Jo Sarah
"I do not just teach this. I live it every single day."

Your results are guaranteed

Every woman who shows up, does the experiments and does the work leaves with these 6 things. Not as concepts. As real, working parts of her business.

01
Your leaks diagnosed and one clear desire in motion for health, wealth and business, activated through the MYD 5-step framework
02
A business and brand aligned to your Human Design with energy, authority, content and visibility all working with your nature
03
A marketing system by design with a clear offer, messaging and a content rhythm that brings in aligned clients without burnout
04
A stronger money mindset with new money rules and Profit First set up so wealth stays and grows
05
SOPs, automations and at least one AI agent so your business runs without your constant presence, plus clarity on your next hire
06
A pressure-proof Inner CEO making fast decisions, reviewing, pivoting and scaling from alignment, not panic

8 weeks. Every Thursday.
No filler, no fluff.

Every session opens with your 8 affirmations said together, goes deep and closes with 3 real experiments for your business. This is your Thursday ritual for 8 weeks straight.

Phase I ยท Become
Week 1
A Clear Destination
Diagnose ยท Inner CEO ยท MYD ยท Human Design
You diagnose where your time, energy and money are leaking, name what you actually want and set the tone for the Inner CEO you are becoming. Everything else is built on this foundation.
Phase II ยท Market
Weeks 2โ€“3
Marketing by Design
Brand by Design ยท Offer & Messaging ยท Content ยท Repurposing
You build a brand and marketing system shaped by your Human Design, so your content sounds like you, your offer is clear and showing up consistently no longer drains you.
Phase III ยท Wealth
Weeks 4โ€“5
Build Real Wealth
Money Mindset ยท Money Rules ยท Profit First ยท Investing
You rewrite your money story, set up Profit First and make your first investment, with your MYD check-in in Week 4 to see how far you have already moved.
Phase IV ยท Systems
Weeks 6โ€“7
Stop Doing It All
SOPs ยท Automation ยท Tech Stack ยท AI Agents ยท Hiring Your Team
You build the machine. Everything out of your head and into systems. Your first AI agent deployed and running. Your next human hire identified. Your business stops depending on you being everywhere.
Phase V ยท Lead
Week 8
Lead from Within
CEO Pressure Framework ยท MYD Final Check-In ยท Celebration
You lock in the Inner CEO Pressure Framework and look back at 8 weeks of data from your own business. You celebrate who you have become and leave with a 90-day plan and a woman who holds you to it.
Jo Sarah
"You were not built to thrive in just one area."

What every session looks like

Same structure every week, different depth. You always know what is coming so you show up fully present.

โœจ
Affirmations + Check-In
8 affirmations said out loud together. Energy poll to open the space.
๐ŸŽ“
Deep Teaching
In-depth, no fluff. Real frameworks, real tools, real application to your business.
๐Ÿ”€
Breakout Rooms
On Human Design and marketing weeks. Practice live with each other in the room.
๐Ÿ’Ž
Hot Seat / Q&A
Your actual business reviewed live. Priority to women who submit experiments first.
๐Ÿ”ฌ
Your Experiment
3 weekly experiments revealed. You go test in the real world and bring the data back.
๐Ÿ”ฅ
Close + Hype
You leave activated. Every. Single. Thursday.

This is not content
you consume.

This is a room where your actual business gets worked on every single week. No course gives you what happens in a hot seat.

No YouTube video can tell you why your specific offer is underpriced, why your marketing is not landing, or why your money story is the exact thing blocking your next level.

Jo Sarah works on your real business, in real time, in front of a room of women who are invested in your growth just as much as their own.

๐Ÿ’Ž
Live hot seatsYour offer, your marketing, your brand, your money system reviewed and rebuilt in real time with the whole group watching and learning.
๐Ÿ”ฌ
Real experiments, real dataYou run 3 experiments in your business every week and bring the data back. This is not theory. It is your live results being refined in the room.
๐Ÿงฌ
Human Design personalisedYour type, your authority, your profile applied to your specific business, brand and content strategy. Not a generic framework. Yours.
๐Ÿ‘ฅ
An intimate, closed containerSmall enough for everyone to be seen. Powerful enough to change things. The women in this room will become some of your most important relationships.

Is this for you?

โœ“ This is for you if...

  • You have a business already but you know it can be more structured, more visible and more profitable
  • You are done excelling in one area while the rest quietly suffers and you want all of it
  • You want to align your business and life to how you are actually designed to work
  • You are committed to showing up every Thursday, running the experiments and doing the work
  • You want to be in a room with women who challenge and support you in equal measure
  • You are ready to invest in yourself at a level that matches the results you want

ร— This is not for you if...

  • You are looking for a passive course to consume at your own pace
  • You are not willing to show up live every Thursday and run the experiments
  • You want fast results without doing any inner work
  • You are not ready to be seen, challenged and held accountable by a group of women who genuinely want you to win
Jo Sarah

Hi, I am Jo Sarah

Business mentor for 10+ years ยท Serial entrepreneur for 20+ years ยท Founder of Umaversity ยท Inner CEO Creator ยท 4/6 Splenic Manifestor ยท TEDx Impact Winner

I am the founder of Umaversity, a women's health platform that empowers women to take ownership over their body and health through expert-led knowledge and support, and the creator of the Inner CEO framework.

Through my mentorship I have developed, tried and tested the Inner CEO Framework, built on the belief that you are designed to lead your life and business from within, not from fear, not from hustle and not from anyone else's blueprint. The Inner CEO Framework helps you build foundational health, create real wealth and expand your business so it runs without you and you can live your best life.

I have helped 1,000+ female founders stop playing small and build businesses that feel as good on the inside as they look on the outside. As a 4/6 Splenic Manifestor in Human Design, I know what it means to operate differently from the norm, and I have built everything you see by following my own design first.

The Expansion Lab is the most powerful group experience I have ever built. It brings together Human Design, money mastery, marketing strategy, systems, AI and Inner CEO leadership into one cohesive 8-week journey. I do not just teach this. I live it every single day.

4/6 Splenic Manifestor TEDx Impact Winner Founder ยท Umaversity Inner CEO Creator 20+ Years Entrepreneur 1,000+ Women Mentored

What women say about
working with Jo Sarah

โ˜…โ˜…โ˜…โ˜…โ˜…

"Working closely with Jo Sarah showed me what it truly means to own your business with heart, clarity, and intention. She leads with vision, but never without empathy, and that combination is rare. With Jo Sarah, I did not just grow professionally, I learned a lot about myself too. If you are looking for guidance from someone who genuinely walks her talk, learn from this woman!"

Michelle
Inner CEO Mentorship Client
โ‚ฌ2,500 in three and a half days
โ˜…โ˜…โ˜…โ˜…โ˜…

"I have grown in GIANT leaps and have earned more money in the last 1.5 months than I did in years. Jo Sarah helped me with my money mindset, knowing my value, putting systems in place so I work way more efficiently, levelling up and attracting aligned clients. The results speak for themselves."

Dr. Ghiselle
Inner CEO Mentorship Client
โ‚ฌ7,500 in her first month
โ˜…โ˜…โ˜…โ˜…โ˜…

"I got my first client within the first weeks of working with Jo Sarah. I never thought that I could sell my services for this price but Jo Sarah helped me to restructure my offer suite, rebrand myself, price at my true value and she taught me how to actually close sales. So much deep transformation within weeks!"

Naam Suriya
Inner CEO Mentorship Client
โ‚ฌ4,300 first client

Unfiltered, unedited and word for word

We copied these exactly as the women wrote them, typos and all, because real results deserve real words.

Expansion Lab ยท Off-boarding form
Before the Expansion Lab I believed that I...
Selling is cringey!
Now I know that Iโ€ฆ
Selling is a service
Naamโ˜…โ˜…โ˜…โ˜…โ˜…
Expansion Lab ยท Off-boarding form
What would you say to the woman considering joining Cohort 02?
Jump afraid!
Ghiselleโ˜…โ˜…โ˜…โ˜…โ˜…
Expansion Lab ยท Off-boarding form
Name the old money belief you walked in with. Name the new money rule you are operating from now.
Old. I earn money by working hard. New. I attract money by being alligned
Ghiselle
Expansion Lab ยท Week 4 Feedback
What shifted in how you think about sales after today?
Sales can be fun and especially when I know who my aligned clients are but also to know my boundaries
Michelleโ˜…โ˜…โ˜…โ˜…โ˜…
Only 3 VIP spots available

Want faster results?
Apply for the VIP Experience

Want more intimate support to fast-track your results and scale your business? Apply for the VIP experience to lock in private 1:1 sessions and personalised strategy alongside the group program. This is for the woman who wants my eyes on her specific numbers, systems, and design.

Apply for VIP โ†’
Jo Sarah
"This is for the woman who is ready to have it all."

Your investment in all of it

โ‚ฌ7,500
โ‚ฌ2,000
You save โ‚ฌ5,500 Full 8-week access ยท 29 October to 17 December 2026
  • 8 live Thursday sessions on Google Meet (17:00โ€“18:30 CET)
  • In-depth teaching every single week with no filler and no fluff
  • Hot seats and live Q&A so your real business gets worked on in real time
  • 3 weekly experiments designed to move your business forward
  • Private Inner CEO community on Umaversity between sessions
  • Weekly Notion experiment pages and framework templates
  • The Inner CEO Pressure Framework, yours to keep forever
  • MYD check-ins at Week 4 and Week 8
  • Pre-work Notion page so you arrive fully prepared on 29 October
Or pay in 2 monthly instalments of โ‚ฌ1,050 at checkout

Your questions, answered

When does the program start and when does it end?+

Cohort 02 of the Expansion Lab starts 29 October 2026 and runs every Thursday from 17:00 to 18:30 CET for 8 weeks, ending 17 December 2026.

What is the time commitment outside of the live sessions?+

The live sessions are 90 minutes. We recommend setting aside an additional 2 hours per week for your Experiments. These are active work on your business, like setting up Profit First or building your AI agent, that you would need to do anyway to grow.

Do I need to be tech-savvy for the Systems and AI phase?+

No. We break down SOPs and AI agents into simple, repeatable steps. You will have the templates and the guidance to build your conscious tech stack even if you currently feel digitally disorganised.

Is there a payment plan available?+

Yes. We want to ensure this is an expansive investment, not a stressful one. You can pay โ‚ฌ2,000 in full or in 2 monthly instalments of โ‚ฌ1,050. You can select this at checkout.

What if I cannot attend a session live?+

Sessions are recorded and available after each Thursday. Showing up live is where the real transformation happens, since the hot seats, the Q&A and the energy of the group cannot be replicated in a recording.

I am already successful. Will this be too basic for me?+

The Expansion Lab is specifically for successful women who have hit a ceiling or feel they are excelling in one area while another is suffering. We go deep into advanced wealth allocation and AI automation. This is not a start-up course.

What platforms do we use?+

Live sessions are on Google Meet. The community lives in the Inner CEO group inside the Umaversity app, where you share your experiments, wins and breakthroughs between Thursdays.

How do I know if I should apply for VIP or just the standard Expansion Lab?+

If you want the group energy and the frameworks but are happy to implement on your own, the Expansion Lab is perfect. If you want me in your business with you, 1:1 sessions, a custom strategy sprint and a personalised Human Design Strategy Blueprint, apply for the VIP experience. Only 3 VIP spots available. Book a call here and let us see if it is a good fit.

Will there be another cohort?+

Yes. The next cohort of the Expansion Lab opens in 2027. Fill in this form to join the waitlist and you will be the first to know when spots open. Have any other questions? Reach out directly at info@josarah.com.

You were not built to thrive
in just one area.
You were built to have it all.

Health. Wealth. Business. The Expansion Lab starts 29 October.Eight weeks. Everything in your life and business will change.